Legal Framework of Business Essay Example | Topics and Well Written Essays - 1500 words

Legal Framework of Business - Essay Example rities and Futures, Commission (SFC), the Office of the Commissioner of Insurance (OCI) and the Mandatory Provident Fund as the principal regulatory authorities and the legal bodies in Hong Kong to regulate banking, securities and futures, insurance and retirement schemes industries respectively and finally the Hong Kong's Prevention of Bribery Ordinance to check corruption in business transactions. There are, however, blames hurled on the legal systems not to prove adequate to support the image of Hong Kong to be the international center of commerce the major being the laws on labor that can't protect them from being exploited. Hong Kong is Asia's main trading hub and one of the world's most open economies.. There are simple legal framework, soft taxation, almost no customs duties and no non-tariff barriers. ... (Hong Kong Business) by Christine Genzberger - 1994 Legal Framework for e-commerce: Electronic Transactions Ordinance in 2000 was promulgated to provide legal framework to e-commerce in Hong Kong.1. This ordinance was aimed to promote the legal framework and trusted environment for the conduct of electronic transactions in the country.. (PP89 90AIC Research and Public Policy Series) Internet fraud is becoming a common problem today. Legal problem comes while tackling this issue because of multiplicity of rules present in various jurisdiction and also that these rules are complex contradictory and not clear to be interpreted easily. Hong Kong has its own criminal laws pertaining to misuse of computers under section 85 of the Crime Ordinance (cap.200).2 Offence of falsification of bank computer records carries a penalty of life imprisonment. 10 year sentence may be imposed for the offence committed for false accounting by falsifying computer records under section 19 of the Theft Ordinance (cap 210).3. There are other provisions of thes e laws to cover damage to computers and unlawful interference with computers ( Urbas 2001) PP89 90 AIC Research and Public Policy Series) Voluntary recognition system: Hong Kong is the only country in Asia to have voluntary recognition system applicable on all Certification Authorities (CAs). Only those who have achieved certain objective standards are recognized. Activities of CAs and their relationship with their clients are, however, governed by common law. The director of Information Technology services has power to revoke or suspend the recognition of a CA if it fails to operate in accordance with the 'certification practice statement' or fail to

Novel effect Essay Example for Free

Novel effect Essay I think Mary Shelley used language to develop lots of atmosphere in chapter five, I think this is because this huge build up of atmosphere makes you read faster and faster, and makes you want to read more. She uses many long, complex sentences, such as Delighted and surprised, I embraced her; but as I imprinted the first kiss on her lips, they became livid with the hue of death; her features appeared to change, and I thought that I held the corpse of my dead mother in my arms; a shroud enveloped her form, and I saw the grave-worms crawling in the folds of the flannel, this creates tension, giving the novel more effect. As she has used so many long complex sentences, many commas and semi-colons are used, this makes the reader pause a lot whilst reading, giving the effect of many short sentences, embedded into long, complex ones. As well as these sentences, she also uses many short sentences, and all of these changes lead you to read faster, which creates more tension. An example of one of the short sentences used is Beautiful! Another way Mary Shelley may have wanted to create atmosphere is by using many powerful adjectives such as dreary, and miserable. Words like these also give the effect of imagery, as well as creating huge amounts of atmosphere. Many other phrases in the book also help build atmosphere, many of which are things Frankenstein says, often about his monster. Examples of this are miserable monster, and wretch. I think Mary Shelly also created atmosphere another way, without the reader even realising she is trying to. In the novel, many archaic words and phrases are used, like lassitude, and I beheld the accomplishment of my toils. These words and phrases suit the gothic horror style the novel is written in, and help build up atmosphere. They also give the impression something spooky is going on, as they dont sound like words we would use today. Also, naturally, people are scared of things that are unfamiliar, and Mary Shelley may have used these archaic words to give the book more of a spooky effect. I feel that chapter five links to the key themes in the novel, and I think the main one is the fact that Mary Shelley may have been hinting in her novel, that you cant play god, and in chapter five, that is what Frankenstein is obsessed with doing. His friend, Henry, also notices this, and states I did not before remark how very ill you appear; so thin and pale; you look as if you had been watching for several nights. This implies that Frankenstein is an extremely obsessive character, and that he will not rest, until he has fulfilled his goal, creating life (playing god). The rest of the novel is about how Frankensteins desperation for power, comes back to haunt him. I also feel that chapter five links in with the key theme in the novel in another way. Whilst taking about her novel, Mary Shelley said Frightful must it be; for supremely frightful would be the effect of any human endeavour to mock the stupendous mechanism of the Creator of the world. I feel that the meaning of this phrase, is that she is saying only god should have the power over life and death, and anyone who tries to defy him (by creating life), should be scared, as he will not accept it, and punish the person who defied his right. I think that in her story, she was subliminally hinting this, as she constantly refers to god. When Frankenstein is running away from the monster, the night it is created, he sees the steeple, its white steeple, and many other hints are also made. She could be hinting that straight after the monster is created, god has planned what will happen next. Furthermore, this shows that in the 19th century people were extremely religious, and took care about what they did, as they did not want god to punish them for their actions. Also, the phrase infuse a spark of being into the lifeless thing that lay at my feet, is stating that he is going to use electricity of some kind, to bring the thing, to life. This relates to galvanism, which is the process of running charges of electricity through dead animals and trying to bring them back to life, in actual fact, the charges were just making the muscles of the dead animal spasm. So the phrase shows that in the 19th century, many people were trying to bring dead things back to life. Mary Shelley got the idea of using lightning to bring the monster back to life from Luigi Galvanis idea of galvanism, we know this because as well as overhearing her husband and Lord Byron talking about it, she was also very up to date with scientific experiments at the time. Furthermore, chapter five also gives us a better understanding of 19th century prose. The words and phrases in chapter five, are typical of 19th century language, for example, the phrase infinite pains and care I had endeavoured to form, is a phrase we would not use nowadays. Phrases such as this tell us that in the 19th century, writers would write in a much more formal style. I think that this is because in the 19th century, anyone who could read and write would be from an extremely wealthy family, and books were written to suit their style of language, not for the middle class. Another example of a 19th century word is countenance (another word for face), at present time, people are always looking to find abbreviations, so they can communicate faster, however, words like countenance are much longer, and more suited to the formal 19th century style of literature. From chapter five, we can also learn that in the 19th century, writers would use lots of powerful adjectives, and 19th century works would be very descriptive, with lots of imagery. Examples of powerful descriptive phrases, and adjectives are grave-worms crawling, and demonical. These words add lots of atmosphere to the story, and there is a strong use of imagery. The final thing I have learned about 19th century prose from chapter five is the use of colons and semi colons. Mary Shelley uses many semi colons and commas in the novel, and her use of commas and semi colons allows her to build atmosphere using long and complex sentences, and then often rapidly switch to a short one, for example I took refuge in the courtyard belonging to the house which I inhabited; where I remained during the rest of the night, walking up and down in the greatest agitation, listening attentively, catching and fearing each sound as if it were to announce the approach of the demoniacal corpse to which I had so miserably given life, then, the first sentence in the next paragraph is just the word Oh! This shows that in the 19th century, very often, some people would use commas and semi colons often, instead of full stops.

Myasthenia Gravis :: essays research papers

In 1890, German medical professor Wilhelm Erb and other physicians had been observing several cases of a neuromuscular disease that they believed was affecting how nerve impulses were transmitted to muscle at the neuromuscular junction. The patient’s experienced a "grave muscular weakness" and Wilhelm named it myasthenia gravis. Through further research, the physicians discovered whether it affected the eye muscles first, or created difficulty in talking, chewing and swallowing, or in using the arms and legs it was neither hereditary nor contagious. Their discoveries lead to more detailed research. In the early 1970s when Muscular Dystrophy Association, using snake venom, observed that patients with the disease had decreased numbers of acetylcholine receptors. Thus, discovering that the disease affected acetylcholine receptors of the skeletal muscles. The Muscular Dystrophy Association also found that, in rabbits, an immune attack against the acetylcholine receptors resulted in muscle membrane damage that is similar to that seen in human myasthenia gravis. This rabbit experiment was responsible for a large portion of what scientists now know about myasthenia gravis. Myasthenia gravis causes a progressive and abnormally rapid fatigue of the voluntary muscles. It is known as an autoimmune disease, in which the body generates an immune system attack against its own skeletal muscles. This arises when lymphocytes in the blood produce antibodies that destroy muscle-cell receptors for acetylcholine molecules, preventing muscle contractions. The antibodies have been shown to decrease the usefulness of acetylcholine receptors through accelerated endocytosis and blockade of the receptor. Endocytosis is when extracellular substances are being incorporated into the cell by vesicles forming inward through budding of the plasma membrane. Researchers have been able to demonstrate the effect of antibodies on acetylcholine receptor by using radioactively labeled alpha bungaroo toxin, a snake poison, to follow the rate of degradation. Antibodies from patients with myasthenia gravis cause an increase in the rate of degradation of acetylcholine receptors. Blockade of acetylcholine receptors is another form of autoimmune attack from myasthenia gravis. Antibodies from these patients have been shown to block the acetylcholine binding sites preventing acetylcholine from binding to its receptor and opening the ion channel. The antibodies may bind near the acetylcholine binding site rather than directly on it, because the acetylcholine binding site is so small. In this case, the antibodies would prevent acetylcholine from binding at the receptor by interfering with the acetylcholine molecule as it moves towards its receptor. Symptoms for some one with myasthenia gravis include a flattened smile and droopy eyes, with slow pupillary light responses.

How My Brother Leon Brought Home a Wife Essay

This might be my second read of How My Brother Leon Brought Home A Wife but this is definitely the first I’ve tried to digest the beauty of the prose as an experience in itself. However, unlike more fortunate literature buffs who have their own copy of How My Brother Leon Brought Home A Wife (And Other Stories), I had to rely on Baul to give me a similar fantastic ride to Nagrebcan, Bauang, La Union. Shame! Manuel Viloria says the collection was only twenty pesos. The story, like most of Arguilla’s prose, transpires in Barrio Nagrebcan in La Union, the birthplace of Manuel E. Arguilla himself. You’ll immediately realize how the writer loves his hometown by the vivid imagery and sensuality that he offers on the plate. From the shapes and the sounds to even the scent of the air, Arguilla spares no detail to prove that beauty exists in Nagrebcan. From the title, you can surmise what type of story this is and how it could develop as it goes along. Leon is actually the big brother of the main protagonist, the wielder of the mystic point-of-view, but his wife takes to him as Noel as the latter coinage is presumably a modern twist of Leon though obviously it is an inversion of the word. Baldo is the little brother and Maria, Baldo taking traditional names into mind as he hears her name for the first time, is the wife whom Leon/Noel brought back home. Maria is actually city bred and Leon/Noel and Baldo are blatantly townsfolk. There’s the culture clash that serves to be the conflict, though only between the father and the oblivious Maria. Since Leon/Noel brought Maria to Nagrebcan, it can be presumed that they’ll be staying there. As a precaution, unbeknownst to even Leon/Noel and Baldo, their father have asked the younger son to do certain things out of the norm just to see if the wife can really adjust to her new setting à ¢Ã¢â€š ¬Ã¢â‚¬Å" the barrio and the family. Read more: How My Brother Leon Brought Home a Wife by Manuel Arguilla Certain characters, with depth, to note are their sister Aurelia and the bull Labang. What I like about the short story is Arguilla’s character development. They seem to just pop out of the text, giving the reader an impression that they could have been, and could very well be, real people. Most writers often base their characters on real life acquaintances. Whether Arquilla went deeper or not, he still pulled it off and impressively, if I may be so bold. The ending reflected Baldo’s attraction to Maria or, to be more specific, to the notion of finding his own wife someday. In its entirety, How My Brother Leon Brought Home A Wife focuses on the aforementioned culture clash or the setting shift when someone from the barrio or the city is transported to the other. The concept is distinctly Filipino but essentially global. People outside of the Metro (Manila, specifically) wish to travel, and to a greater extent, live in the modernist capital because it is widely believed that they’ll find greater pleasures and successes there. In other words, it borders on a â€Å"grass is green† idea or immigration issues. Arguilla makes me want to go visit Nagrebcan and spend one night there.

Uk Organic Food

Contents 1. Introduction2 1. 1 Why this industry was chosen for analysis2 1. 2 Aim2 1. 3 Brief Background of the organic food producing industry2 1. 4 Competitive environment? 3 2. PESTEL analysis5 2. 1 Political factors5 2. 2 Economic factors6 2. 3 Socio-cultural factors7 2. 4 Technological factors8 2. 5 Environmental factors9 2. 6 Legal factors10 3. Porter’s Five Forces analysis12 3. 1 Threat of new entrants12 3. 2 Threat of substitute products14 3. 3 Threat of established rivals14 3. 4 Bargaining power of suppliers16 . 5 Bargaining power of buyers16 4. Conclusion18 4. 1 The industry at present18 4. 2 Future changes19 5. Appendices20 5. 1 Critique of tools and research limitations20 5. 1. 1 PESTEL framework20 5. 1. 2 Porter’s Five Forces20 6. References22 1. INTRODUCTION 1. 1 Why this industry was chosen for analysis The chosen industry for analysis in this report is the organic food producing industry in the United Kingdom. This encompasses groups of firms that produ ce similar products, in this case, organic food produce.In recent years, there has been a heightened awareness in the media in relation to organically produced food, and a great emphasis has been placed on ‘healthier eating’ and a reduction in the production of genetically modified food. As this awareness increases, it is important to analyse the industry in order to assess whether the industry is favourable to exist in, and to ascertain whether it is likely that it will be penetrated by new competitors.Another reason for choosing to examine this particular industry is due to the lack of an updated Mintel report, or a similar financial report, especially since there has been so much extra attention being placed on this industry of late in the media. In order to get a better picture about the macro- and micro-environment in relation to the UK organic food producing industry, frameworks will be used in order to analyse information about the industry. 1. 2 AimThe aims of t his report are to research and assess the nature of the organic food producing industry in the United Kingdom. This will occur by using two different frameworks, a PESTEL analysis and the use of Porter’s Five Forces in order to fully understand the competitive micro- and macro-environment of this industry. When the analysis is complete, it will be determined whether the industry is favourable to enter or not, and future changes in the industry will be predicted. 1. Brief background of the UK Organic Food Producing Industry The term ‘organic’ has been defined by the Organic Trade Association as an ‘ecological production management system that promotes and enhances biodiversity, biological cycles, and soil biological activity†¦ based on minimal use of off-farm inputs and management practices that restore, maintain, and enhance ecological harmony’ [1]. In practice, this means that artificial chemical fertilisers and pesticides are not used, and ani mals are reared without the drugs that are normally routinely used [2].Protection of the environment is of great importance, and the quality of the soil is what determines whether the produce can be deemed as ‘organic’ or not. Historically, it was common practice to only have relatively few family run farms in which organic food was produced, and this could be purchased in farmers’ markets and smaller stores, such as green grocers. However, since the 1990s, organic food has had growth rates of around 20% per year, and figures from April of this year show that organic food now accounts for 1 to 2% of food sales worldwide [3].This growth rate has been partly due to large supermarket chains adopting ranges of organic foods, which is reducing the farmer to consumer link, and providing a convenient new way to eat ‘organically’, and also due to an increased interest from the media in this industry. For example, large supermarket chain Sainsbury’s ha s more than 1000 organic products, had a 14% increase in sales of its organic produce in 2006/2007, sources all its organic meat, fish, poultry, milk, and eggs from the UK and has contracts with farmers to guarantee minimum prices to ensure the long-term supply of organic beef [4].A quote from Jerry Dryer, who wrote an article called ‘Organic Lessons’ stated, â€Å"Organic is here to stay, not a fad marching by in the night† [5], which is a hopeful suggestion that the market share is set to increase and that new opportunities can be targeted, but this will be confirmed or denied at the end of the report. 1. 4 Competitive environment? The organic food producing industry consists of a large number of small producers, who produce food which can be certified as ‘organic’ by the Organic Farmers and Growers Organic Standards and the Soil Association.Due to there being a large number of fragmented producers in the industry, it may be seen as a competitive m arket who are vying for the attention of large or small supermarket chains and stores, green grocers, and individual purchasers of organic food. Organic produce in itself is reasonably homogeneous, so all producers in this industry will be trying to sell similar products which are largely undifferentiated. This increases competition between the producers as to how they are going to get their goods sold over the goods of a competitor.There is also the option of individuals growing their own organic produce, which may reduce the demand for the purchase of produce. The competitiveness of the environment will be discussed in more detail when an analysis is carried out using the Porter’s 5 Forces framework [6]. ? 2. PESTEL Uncontrollable, external forces that influence decision making, which thus affect the performance of an industry is known as the macro-environment. The macro-environment consists of political, economic, socio-cultural, technological, environmental, and legal for ces, which can be referred to as ‘PESTEL’ forces [7].A good definition of this framework for analysis is given by Kotler [8], which is â€Å"PEST analysis is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations†. This is also useful for forecasting the direction in which an industry is taking, and the intensity of this change. Factors can be assessed and placed in order of importance, so it is clear to see what external factors are the most pressing issues in an industry.In order to find out information for each of the factors, reliable secondary data sources shall we used, such as newspapers, periodicals, books, trade organisations, Government agencies information, and industry analysts results. Once this kind of analysis is complete, it is clearer to see how to take advantage of arising opportunities, and plan to prevent potential threats that may occur in the industry. The sections below break down the macro-environment into six parts. 2. 1 Political factorsGovernment legislation may dictate what is considered to be organic in a particular country. This report looks at organic food producers in the UK, and this is regulated by the Organic Farmers and Growers Organic Standards [9], and the Soil Association [10]. The Department for Environmental Food and Rural Affairs (DEFRA) states many outlines of what how produce should be grown and the feeding of livestock, in order for in to meet UK Government standards [11]. These standards vary from country to country, within and outside of the EU.This can have a profound impact on the exporting of produce by UK farmers, as what may be deemed as organic in this country, may not be so in another. Relations with politicians need to be upheld, as legislation is subject to change at any given time. For example, it recently has been decided to ban battery hen cages starting in the year 2009 [12]. 93% of eggs in the UK market come fr om battery hens, so once the legislation is fully in place, this will not occur. This will increase competition in the market, as all eggs will now be from free range hens, which may affect the poultry side of the organic food industry.By adapting to meet the new laws now, favourable relations will be kept with politicians, and current organic egg producers will need to find new ways in which to gain market share in what may be an increasingly saturated market. The Government currently provides farmers’ subsidies, but current news from May 2008 shows that the EU is looking to cut the money it provides, and reinvest it with incentives on looking after agricultural land, rather than giving money to help produce more food [13].This may benefit farmers wishing to enter the organic food producing market, as they have extra incentives to convert their land to organic soil, but may hinder those already in the market due to the increased competition, and the lack of money to produce extra food needed to meet demand. 2. 2 Economic factors The organic food producing industry can be largely affected by the UK economy, such as interest rates, exchange rates, buyer power, and consumer confidence, which will all now be discussed in turn.The current ongoing credit crunch, and high inflation has reduced chances of any interest rate cuts, and a real threat of a downturn is present [14]. Mervyn King, the governor of the Bank of England, has previously reported that UK inflation will rise above its target and the economy will sharply slow down [15], which does not mean good things for an industry such as this, which relies on people buying premium quality products.If interest rates are high, then it costs more money to borrow from banks, which deters investment, and may make it harder for farmers to convert their land to organic soil and methods of production, as this is a costly business [16]. This inflation may cause any employees working in the industry to demand highe r wages in order to cover any losses that they are making, which can cause a problem for employers, especially if the industry declines if there is a recession. The credit crunch has also affected housing prices, which have fallen, and a ollapse in these sales have been predicted to cut consumer spending by 8% [17], which will affect the industry. Exchange rates can affect the way UK organic food producers’ export their products, as a strong currency can make exporting difficult, if foreign buyers cannot get a lot of produce for their money. Buyer power can have a strong economical hold over the industry, as disposable income and willingness to spend can affect the sales of premium quality produce, especially as there are cheaper alternatives. The state of the economy affects spending, as if there is a recession, or currently with the credit crunch in the UK, spending falls.Organic food may be seen by some users and non-users as a premium product, so when disposable income is reduced, this may be something which is cut back on in order to use the extra money elsewhere. If people are being more price conscious, new motivations to purchase the produce need to be discovered aside from price. However, many purchasers of organic food do so because of what it stands for, and is a lifestyle choice which may not be affected by a bad economy. Consumer confidence may be dented if willingness to spend decreases. The more affluent a person is, i. e. he higher wages and better lifestyle someone has, the more likely they are to start or continue to purchase organic food [18]. 2. 3 Socio-cultural factors A major socio-cultural factor affecting the industry is the media. A recent heightened awareness of organic food issues in the media has prompted an increase in organic food sales, with a 70% increase since 2002 to ? 1. 5billion in 2007 [19]. There is currently a bit from the media to use the upcoming 2012 Olympic games to promote organic eating, in order to avoid an obesity crisis and to appear a fit and healthy country.This increase awareness of the importance of healthy eating and protecting the country by reducing its carbon footprint can have an effect on consumer attitudes. The effect of the media may change attitudes of people towards organic food, such as the more impetus placed on this industry in the media, means more people are aware of the benefits of eating organically. People may then change their attitudes about the way they eat, and believe that it is worth paying more for the food, even if the economy is not as strong as it could be. Figures from a recent Mintel report [20] show that attitudes towards rganic food show that people believe firstly that the food is healthier, secondly that it tastes better, and thirdly that it is better for the environment. With these belief systems becoming widely in place, the opportunity for the growth of the industry in people’s minds is increased. However, the media may too have a detri mental effect on the industry in two ways. Firstly, there has been bad press saying that the industry is losing its values, and that the industry itself is ‘out of control’ due to an increased demand and people not knowing the real reasons behind why they are choosing ‘organic’ [21].Secondly, increased advertising spend (even though it is relatively low [22]) can draw too much attention to the industry which is not prepared to supply the increased demand. A typical shopper of organic food has been outlined in a survey taken from the Organic Monitor website [23], which identifies them to usually live in an urban area in a big city, consider quality and provenance in decision making when choosing which foods to purchase, being well-educated and of a middle to high social class, and to belong to a medium to high income household.These factors have been determined of the types of people who normally purchase these premium products, and usually fall into the AB consumer base, due to a larger disposable income [24]. Further analysis of recent demographic trends show that the London and the South of the UK are more willing to accept the introduction of organic produce, compared to the rest of the UK [25]. With this in mind, it may be deduced that these areas are more prone for targeting, and further consideration needs to be given to where the industry should go next should these places become saturated with producers. . 4 Technological factors Technological advances in transportation means that the ease of moving produce around the UK is increased. Better roads and an increase in motorways have advantages for farmers to get their produce into busier cities. Transport has however been scrutinised in this industry in recent years if air freighting is used for the moving of food or livestock, but this will be further discussed under the environmental factors section of the PESTEL analysis.The internet has provided new methods of selling organi c produce, such as online shopping, and electronic sourcing of produce to find local organic food suppliers [26]. Looking at figures from a 2007 Mintel report on organic food, box schemes and mail order have had the biggest percentage increase of usage between 2005 and 2007 (109. 2% change in this time period). The ‘box scheme’ comprises of the delivery of fresh organic produce which is chosen because it is in season in the UK at the time of ordering, and many farms have used the internet in order to allow this scheme to take place.For example, Riverford Organic Vegetables [27] allow people to choose different size boxes, and also give information about how much CO2 emissions are given off from the transport of their produce from door to door. This shows the potential for how the increase in usage of the internet can be applied to the organic food industry. 2. 5 Environmental factors National and Global environmental issues can greatly affect the UK organic food produci ng industry, such as weather and climate change respectively. Without the right growing conditions for some organic produce, i. . having good, well-nourished soil, harvesting may not reap many rewards. Last year in 2007, the wettest weather for more than 240 years was recorded in the summer by the Met Office, which obviously had adverse effects on this particular industry [28]. Following this particular summer, it was reported that organic food prices would rise even further than the already premium costs that they have, partly due to the weather reducing the amount of land fit for cultivation in order to grow and harvest organic produce [29].If adverse weather conditions do occur, the supply or organic goods will be reduced further still, which may strongly affect an industry that already has increased demand and not enough produce to meet this. Climate change has gained increasing coverage in the media, convincing more people than action needs to be taken in order to protect the e arth, in particular, the notion of a ‘carbon footprint’. A ‘carbon footprint’ can be described as ‘a measure of the impact of human activities on the environment in terms of the amount of greenhouse gases produced’ [30].This affects the organic food producing industry when organically grown produce is air freighted into the UK. The Soil Association is threatening to remove its stamp of approval from organic food which has been imported by air, as they believe this to be increasing the carbon footprint, and going against the morals that organic food stands for [31]. This change may benefit UK organic food producers, as there will be less competition coming from overseas, but may be of detriment for internal UK flights, if this is how they normally transport their goods around the country.The danger here is that people who already purchase organic food may instead switch to locally sourced produce, be it organic or not, in order to help the local community, and to do their bit to reduce the carbon footprint. There may be an opportunity here for organic food producers to also trade locally, so that people can get the best of both worlds. A benefit of organic produce is that it attempts to ensure that minimal amounts of pesticides and fewer artificial methods are used in the growing of the food.Only 25% of organic food carries pesticide residues, compared to 77% of conventionally grown food [32]. This reduces harm to any soil or wildlife in the area, and is reported to have added health benefits, all contributing to less of a bad impact on the environment from harmful chemicals. 2. 6 Legal factors Legal changes in the United Kingdom may affect the behaviour of firms and producers within this particular industry. Back in 1984, the Food Act was introduced, which outlined the description and purity of foodstuffs, and affected the way in which food could be produced [33].This legal act is still completely applicable today, and is regularly updated, notably affecting organic food producers in how they can describe and label their food. As well as an organic product having to meet UK organic standards, it also must abide by this Food Act when selling to respective buyers, so as not to mislead customers, i. e. it must be what they claim it to be, in this case, organic. A European ruling in 2007 states that for food to be labelled free of genetically modified ingredients, it must contain 0. 9% or less of such elements, which may in turn affect the price of organic food [34].Producers need to factor these sorts of legal requirements into pricing how much they are going to sell their food for. For the past few years, recorded minimum wage has risen, with October 2007 being the last review at ? 5. 52 per hour for workers aged 22 and over, ? 4. 60 per hour for workers aged 18-21 inclusive, and ? 3. 40 per hour for all workers under the age of 18 who are no longer of compulsory school age [35]. These increases may p ose problems for producers who cannot afford to meet these payments, especially if inflation ontinues to rise, and the credit crunch continues to beckon a recession in the financial market. If the producers cannot afford workers to help them look after livestock or harvest crops, this may pose to be a big threat as to whether they can afford to meet the requirements of customers. ? 3. PORTER’S FIVE FORCES The micro-environment is a set of forces that directly impacts the ability of an industry to serve its customers, which were described by Michael E. Porter in an analytical framework as five forces that determine the competitive intensity of a market.This can also be described as the ‘attractiveness’ of an industry [36]. It must be remembered here that even if a market is determined to be ‘attractive, this does not mean that every firm in the industry will yield the same profitability. Only by having uniqueness in resources or a distinctive business model can help to achieve greater profits. The five forces suggested by Porter are the threat of new entrants, threat of substitute products, and threat of established rivals from horizontal competition, and the bargaining power of suppliers, and bargaining power of buyers from vertical competition [37].The strength of these forces combined determines how competitive the industry is, and can determine whether it is favourable to enter. In reference to Porter’s Five Forces, the term ‘industry’ will be used to describe any products which are similar, and are close substitutes for each other. These five forces that affect how competitive the industry is will be discussed below. 3. 1 Threat of new entrants In order to assess the threat of new entrants in the industry, it needs to be assessed whether the barriers to entry in the UK organic food producing industry are high or low.This will be looked at in relation to economies of scale, product differentiation, cost disadvan tages in relation to the capital required, and access to distribution channels, in relation to UK organic legislation. Economies of scale occur when the costs of producing are reduced from making more units, as it is more efficient to increase output. Some organic food producers may benefit from the fact their purchasers may be large supermarket chains, who have the ability to buy in bulk due to the benefits of their economies of scale. Organic food producers an then sell their goods to these chains, who realise that their customers are becoming increasingly aware about the benefits of this quality produce. However, due to these chains being in a position to buy bulk, in order to compete in this market, organic farmers may have to sell their goods at a cut price if the supermarkets want to sell it on to turn a profit. In this case, new entrants may be put off from entering the market if they cannot afford to compete with already established providers of organic food to these main pl ayers.Product differentiation is an issue, as the organic products in this industry are largely homogenous. If new entrants wanted to penetrate the market, they would have to think of innovative new ways for buyers to choose their products over another product which is the same as the one they are offering. This does however mean that producers already in the market may have less competition enter alongside them, as long as the existing producers offer fair prices and top quality food, with well established networks.Cost disadvantages may pose a threat to new entrants, as a large amount of capital is required in order to enter the market. Firstly, modern agri-technology is expensive to purchase, and the largest cost of deciding to produce organic food is the conversion of land [38]. In order to convert land so that it meets the UK Organic standards requires a great capital investment, which is one of the reasons why the supply is still short. This may put off potential entrants to t he market if they believe they cannot afford to make their land meet national requirements.These national requirements are subject to change, so barriers to entry can be heightened or lowered at given times, depending on what is decided by the ruling bodies. This may also affect international entrants, as national standards vary in different countries. What is seen as organic in one country, may not meet the requirements in the UK, so producers may be protected from further competition in that respect. For example, new regulations in Japan caused the majority of products to lose their organic status [39].This also ties in with access to distribution channels, as UK producers may be fighting for space on supermarket shelves or stalls in a local farmers’ market, and only the best will survive. Even though supply is short, a limited amount of space is still given to organic produce, which on one hand may deter entrants into the industry, but equally may give some producers wishi ng to enter the market a bigger incentive to increase awareness about organic produce, and try to meet that supply in innovative new ways. 3. 2 Threat of substitute productsSubstitute products are products which can fulfil the same function, but from a different industry. In the case of the organic food industry, substitutes can occur in the form of different kinds of eating, or fad diets, such as calorie-counting healthy eating, and or locally sourced conventional produce. First to be discussed is reduced-fat and reduced-calorie food, which may appeal to the organic food shopper. If people are buying organic food as a misunderstanding of what it really is, and do so for the health benefits, then they may switch to specific ‘healthier eating’ options, rather than organic food.This threat however has been reported to be minimal at the moment, as figures in a Mintel report from 2007 on organic food show that organic food is experiencing a much greater growth than reduced calorie options [40]. The reduced-calorie options, as well as functional foods, still continue however to rise in popularity. Locally sourced conventional produce also poses a threat to the organic food industry, as some people may choose to support local farmers rather than to choose organic produce.This is especially difficult on the organic food industry, as more farmers may decide not to convert their land to organic if people are more willing just to buy conventional locally produced food [41]. This threat may encourage organic farmers however to sell produce locally, so they are covering both segments of their target market. An example of this threat is posed by milk, as demand for organic milk far exceeds the supply, so people are facing the dilemma of having to buy non-organic locally sourced milk, as this is a necessary substitute for people buying milk in the premium market [42].Organic food may be seen as necessity to some, but to most it is a luxury, and conventional foo ds can replace the premium priced, undersupplied organic food. 3. 3 Threat of established rivals The simplest rival in this industry may be seen as people who grow their own organic produce in their garden or local allotment. This reduces the need for organic farmers to sell their produce to consumers, and this has the potential to reduce the need for them to sell, as it may be cheaper for people to grow their own. Aside from this threat, there are other forms of competition within the industry.Rivals in the industry have different ways of competing against each other, including varied forms of price, marketing strategies, and innovation techniques. Firstly, a sustainable competitive advantage can be gained through the innovation from producers in the industry. For example, organic farmers may decide to provide their goods only to local outlets and consumers, which increases the likelihood of people wishing to buy products which are organic and sourced locally. This can provide a co mpetitive advantage over organic producers in the UK who have a larger carbon footprint by delivering their products across the country.Competitive rivalry may continue here as more competitors enter the market to satisfy the growing demand for organic produce. As new entrants penetrate the market, it needs to be increasingly thought of new ways to differentiate products, as the nature of the produce in this industry is largely homogenous. There is not a large diversity of competitors, as organic produce is the same from one farmer’s land to another, so competition will be high in order to get people to choose one farmer’s particular produce.This is also true when considering who will purchase this food, as supermarkets are increasing their ranges of organic food, so competition to get produce chosen to be sold in these will be high [43]. If a supermarket already purchases a particular farmer’s produce, it may be difficult for other competitors to penetrate the market if customer loyalty already exists, so new ways of doing so will need to be thought of, such as competing on price. This, however, will only be possible to a certain extent, as a profit still needs to be made by the producers in order to continue their business.Existing firms may compete in this industry through diversification of how the produce is offered, as some farmer’s may set up a market stall or store in order to deliver their produce to the consumer. An advantage of this is the added convenience to consumers of having a place they know they can go to in order to source locally produced organic food. An example of this is the ever increasing popularity of the chain ‘Planet Organic’, which is continuing to expand upon its outlets in urban areas in London, so that people don’t have to live in rural areas in order to get there organic food [44]. 3. Bargaining power of suppliers There is an estimated 4630 producers in the organic market who have converted their land to organic soil, and this is ever increasing [45]. Even though this is still increasing, it is expensive to convert conventional land, so this may be one of the reasons for a relatively low number of suppliers in this industry. This section focuses on whether suppliers in the organic food producing industry have high or low amounts of power over the happenings in the industry. The brand of organic food may be seen as powerful, as there is a high consumer demand for these products.This gives the suppliers the added advantage of being able to choose how and where to supply their produce. However, even though this increases supplier power, the customers for their produce are fragmented, so there may be a reduced bargaining power over price, as there is only so low that producers are able to offer their goods for. Organic food in itself is a unique offering, which gives an alternative to conventionally produced food, and can satisfy the needs of particular consumer groups who crave quality and are concerned with the provenance of what they eat.This allows suppliers to have a greater power over the conventional or locally sourced produce, as organic food is seen as a lifestyle choice and not just one of convenience or necessity. Figures from Mintel show that 65% of people shop in supermarkets where the food is of high quality and is fresh [46]. This choice from consumers gives suppliers the added advantage of being able to provide a service that people actually want. 3. 5 Bargaining power of buyers The bargaining power of buyers in the market can have a great effect on the industry itself, which will now be outlined in terms of how much power they have over the industry.Buying power may be deemed to be relatively low in some respects, but high in others in this industry for a number of reasons. With an increase in demand for organic produce, a large amount of buyers are competing for a relatively short supply of food. This may mean they are wi lling to pay higher prices for the produce, due to its availability being decreased. This supply shortage was outlined in The Grocer, which shows sales were up to ? 3. 1billion when they reported in March 2007 [47]. However, few large buyers, such as large chains of supermarkets, may have an increased buyer power due to suppliers wanting their goods to be sold in these stores, as they can ensure produce is sold via a contract for a certain period of time. This reduces uncertainty for suppliers, and ensures less food is spoiled. The fact that this industry contains a large number of undifferentiated suppliers may mean that buyers have more power over who to choose to supply their produce if there is a large amount of suppliers in that particular area.The cost for buyers of switching suppliers for produce is very low, which further still increases their power, assuming that there is an appropriate amount of supply existing. Buyers are aware that there is a shortage of supply of organi c produce, so this may give them less power over suppliers, and over the industry in general. It has been previously mentioned about the increased demand over supply, so buyers may have to pay the prices being offered to them by suppliers if they want this non-conventionally grown produce.Buyers may also have higher power in some respects due to existing substitute products, which have previously been discussed. There is an opportunity in some cases for people to switch to locally sourced conventional food, rather than organic food. This can increase buyer power, if they decide to refrain buying organic food altogether, which may force producers to reduce their prices, or just to exit the market. ? 4. CONCLUSION 4. 1 The industry at present Looking at the information which has been discussed in the 2nd and 3rd sections of this report, deductions and analysis can be made about the industry at present.In its simplest form, the UK market for organic food is reported to be worth ? 1. 5 billion in 2007 [48], and this is continually growing. Issues affecting the macro-environment include current Government legislation managed by the Soil Association and the Organic Farmers and Growers Association, buyer power and spending habits in the organic food industry, effects of the growing media attention on the industry itself, new ways to sell produce, and environmental concerns facing producers. Issues ffecting the micro-environment include the threat of new entrants joining the industry due to a lack of supply and an increase demand, substitute products being present such as locally sourced produce, established rivals having better distribution links, suppliers having increase amounts of power due to the increased demand from consumers, and the buyers having relatively low power due to the lack of supply. This is a small summary of how the industry can be seen at present, and from looking at the information collected, there are various reasons why it may or may not be a favourable market to enter.The fact that demand is high but supply is low is a good reason for wanting to enter the market. This would imply that any produce made would be easily sold, and suppliers would be in a better position to bargain on higher prices, as they are well aware of this demand. However, there are issues in being able to enter this industry. The initial outlay costs are high, as it is expensive to convert land into what is considered to be organic, to buy new technology required to grow and harvest produce in the methods stated by the necessary authorities.It may then be difficult to sell produce in certain areas if people do not agree with the transportation used to get the produce there in the first place. These are factors that need to be taken into consideration when looking at the industry at present, but with expansion set to continue, if the capital is available, it seems favourable to enter. 4. 2 Future changes Increased acceptance of organic food means that the future of the industry looks good for the moment.People are beginning to accept organic produce into their everyday lives, and with reported health benefits of switching to these products, sales are increasing, with analysts predicting that sales will double before the end of this decade [49]. Increased awareness in the media and new studies into the goodness of organic produce is driving sales and increasing demand. The notion of ‘eating well’ is of key importance to the Government in what they suggest to avoid an obesity crisis in the UK, and organic food may be seen as a way of doing this.However, it must be remembered that the future, as with any industry, can be uncertain. Factors that must be faced and planned for in the future include bad press in the media, substitute product switching, and a change in legislation. If the media publishes bad press about whether there are really any extra health benefits from paying extra for organic food instead of conventi onally grown food, the demand may fall and substitute products used instead.Products such as locally sourced food are fighting for advertisement space in the media also, so people may switch to this in the future in order to protect the earth, and reduce their carbon footprint. This can all be affected by the hype that is created in the media at that particular time. Standards in legislation are also subject to change, and if this is to change in the future, it may be the case that fewer farmers can afford to convert their land into organic soil, which will reduce the supply of organic food further.If this occurs, the popularity and publicity of this industry may decline. These are issues that need to be kept in the forefront of the industry’s mind, and plans to avoid this, such as proving the benefits of switching to organic produce, need to be made. ? 5. APPENDICES 5. 1 Critique of tools and research limitations 5. 2. 1 PESTEL framework Advantages are listed below: †¢A llows the analyst to remove themselves from the industry and look at it more objectively by adapting to the new environment †¢Can avoid taking actions that will lead to failure Can see the context of the industry Limitations are listed below: †¢Time consuming †¢Is done by an individual, so important factors can be missed †¢May be difficult to know what to include under each heading, so hard to follow by other people reading the report †¢Industries are constantly changing, so once it is written, it may have already changed †¢PESTEL analysis only covers the remote environment 5. 2. 2 Porter’s 5 Forces Advantages are listed below: Can effectively analyse competition in an industry, and help decide how to beat competitors †¢Develop strategies for action from the information found and apply them to gain market share in an industry †¢Looks beyond obvious immediate competitors, and focuses on substitutes to the organic produce being offered â €“ wider market view Limitations are listed below: †¢Also is carried out by an individual, so things relating to competition in the micro-environment may go unlooked †¢This analysis is a static framework, and the industry is constantly changing, so it may not be applicable immediately after it has been writtenThese limitations imply that a strategy cannot be made just by looking at this report alone. This point may the most important research limitation, as this cannot be taken as to what the industry is like presently. New research is constantly being carried out, and figures continuously change, so up-to-date information is required for marketing strategy development. ? 6. REFERENCES [1]NOSB Definition, http://www. ota. com/definition/nosb. html, [Accessed 18/4/08]. [2]What Is Organic? , http://www. soilassociation. org/web/sa/saweb. nsf, [Accessed 18/4/08]. [3]Organic Food, http://en. wikipedia. org/wiki/Organic_food, [Accessed 16/4/08]. 4]Channels to market, Mintel Marketing Intelligence, 2007, Organics: Mintel Marketing Report. London: Mintel International Group, [Accessed 25/4/08]. [5]Industry Statistics and Projected Growth, http://www. ota. com/organic/mt/business. html, [Accessed 18/4/08]. [6]Porter, M. E. (1980). Competitive Strategy: Techniques for Analysing Industries and Competitors (The Structural Analysis of Industries), . Macmillan: UK, pp. 3-33. [7]Davies, M. (1998). Understanding Marketing. Prentice Hall: Hemel Hempstead, p. 35. [8]Kotler, P. (1998) (9th ed. ). Marketing Management – Analysis, Planning, Implementation and Control.Englewood Cliffs: Prentice Hall. [9]Organic Certification, www. organicfarmers. org. uk, [Accessed 10/4/08]. [10]Soil Association, www. soilassociation. org, [Accessed 10/4/08]. [11]DEFRA, www. defra. gov. uk/farm/organic/standards/index. htm#ukstandards, [Accessed 10/4/08]. [12]EU Bans Battery Hen Cages, http://news. bbc. co. uk/1/hi/uk/264607. stm, [Accessed 18/4/08]. [13]EU Looks to Cut Farmin g Subsidies, http://news. bbc. co. uk/1/hi/world/Europe/7409739. stm, [Accessed 20/5/08]. [14]Inflation and Credit Crunch prompts Pessimism over Growth Prospects, http://www. independent. co. k/news/business/news/inflation-and-credit-crunch-prompts-pessimism-over-growth-prospects-830644. html, [Accessed 19/5/08]. [15]Global Credit Crunch – facts and figures, http://news. bbc. co. uk/1/hi/business/7302341. stm, [Accessed 18/4/08]. [16]Organic Conversion, Mintel Marketing Intelligence, 2007, Organics: Mintel Marketing Report. London: Mintel International Group, [Accessed 25/4/08]. [17]High Street will feel Shock of House Sales Collapse, http://www. guardian. co. uk/money/2008/may/19/houseprice. creditcrunch, [Accessed 19/5/08]. [18]Provenance is Prized, Mintel Marketing Intelligence, 2007, Organics: Mintel Marketing Report.London: Mintel International Group, [Accessed 25/4/08]. [19]Organics, Mintel Marketing Intelligence, 2007, Organics: Mintel Marketing Report. London: Mintel International Group, [Accessed 25/4/08]. [20]Consumer 2 – Attitude Towards Organic Foods, Mintel Marketing Intelligence, 2007, Organics: Mintel Marketing Report. London: Mintel International Group, [Accessed 25/4/08]. [21]Organic Food Industry Out of Control, http://news. bbc. co. uk/1/hi/UK_politics/1134285. stm, [Accessed 24/4/08]. [22]Key Points, Mintel Marketing Intelligence, 2007, Organics: Mintel Marketing Report.London: Mintel International Group, [Accessed 25/4/08]. [23]Globalisation of the Organic Food Industry, http://www. organicmonitor. com/r1407. htm, [Accessed 16/4/08]. [24]Demographic Changes, Mintel Marketing Intelligence, 2007, Organics: Mintel Marketing Report. London: Mintel International Group, [Accessed 25/4/08]. [25]Women and AB’s Shop Organically, Mintel Marketing Intelligence, 2007, Organics: Mintel Marketing Report. London: Mintel International Group, [Accessed 25/4/08]. [26]Davies, M. (1998). Understanding Marketing. Prentice Hall: Hemel Hemps tead, p. 35.

Challenges Of The Green Implementation In Uae Tourism Essay Example

Challenges Of The Green Implementation In Uae Tourism Essay Example Challenges Of The Green Implementation In Uae Tourism Essay Challenges Of The Green Implementation In Uae Tourism Essay Ecotourism is besides considered as the chief challenges of the green execution in the sector of touristry in the state like United Arab Emirates where ecotourism is responsible for going in pristine, fragile and protected countries where endeavoring has low impact. The basic end is to educate the traveller and supply financess for the preservation of the ecology and straight profit the development of economic system and political authorization of the communities which are present at the local degree. There has been a brief history of the ecotourism which is considered as enterprise by conservationists and the future coevalss are deriving experience finishs which are untouched by the intercessions of worlds. There are assorted several university plans which are utilizing these descriptions to specify the ecotourism. There has been focus on many issues related with the ecotourism that is volunteering, environmental duty and personal growing and it involves the finishs where cultural heritage, zoology and vegetations are the primary attractive forces. The ecotourism is besides considered as the chief challenges to offer the tourers imminent into the impact of worlds on the environment and to advance the grasp of our natural home grounds. There are assorted responsible ecotourism which includes the plans that are used to minimise the unconstructive facets of the conservative touristry on the environment which enhance the cultural unity of the people populating in a peculiar state. Criteria- Ecotourism is one of the signifiers of the touristry which involves visit to the natural countries that is in the urban environments and distant wilderness. There are many rule and definitions which are proposed by The International Ecotourism Society ( TIES ) in the twelvemonth 1990 and harmonizing to TIES the definition given by the ecotourism is Traveling responsibly to the natural countries which conserves the environment and improves the well being of the local people. Martha Honey has given seven features of ecotourism that is Engagement of the travel to the natural finishs Minimizing the impact Construct the consciousness sing the environment Respect for the local civilization Provide fiscal benefits for preservations Provide authorization for local people Supports democratic motions and human rights There are assorted ecotourism society formed which has explained the significance of ecotourism such as it is considered as the travel activity which makes sure that the fiscal support to the local people where the touristry activities are generated and enjoyed. There are many things which are taught in the ecotourism to the travellers to esteem the local civilizations of finishs where many travellers are sing. There are many states where ecotourism stand for the important part of the economic activity and gross domestic merchandise and the illustrations of these states are Costa Rica, Ecuador, Nepal and Kenya and particularly if we talk about United Arab Emirates where the World Green Tourism meet was conducted which has developed the execution of the ecotourism in the United Arab Emirates. The construct of green touristry is by and large used as the selling tool to advance the touristry related with the nature. There are critics which claim that the green lavation patterns which are carried out in the name of green touristry that frequently consist of puting a hotel in the superb landscape. They condemn that the green rinsing us the labels of the green and eco-friendly while reciprocally acting in the irresponsible ways in the environment. Criticisms- There should be a clear definition which is to be provided as the portion of a job as clear definition must specify what ecotourism all about is. There are assorted general standards which is satisfied by the ecotourism that includes preservation of the biological diverseness, sharing of benefits with the local communities through engagement and consent, affordability and decrease in waste, increase in the cognition related with the environment and cognition, minimisation on the impact on environment. Through these ways at that place has been part in the long term benefits to both the local communities and environment. The touristry sector is stretched from conventional touristry to the ecotourism sector where there has been batch of contention to the bound at which environmental impact, biodiversity saving and social-economic benefits are considered as ecotourism and particularly for this ground the authorities, conservationists and particular involvement groups provide a differen t definition to the ecotourism. The environmental organisations present insist that the eco touristry is based on nature, preservation supporting, sustainably managed and environmentally educated. The touristry industry and the authorities of the state by and large more focal point on the facets of the merchandise handling ecotourism as kind of touristry based on the nature. There are many jobs which are related with the definition of ecotourism which have led to the confusion among the tourers and faculty members. There are many public contention and concern subjected to the definitional jobs merely because of green rinsing that is considered as a tendency towards the commercialisation of touristry strategies disguised as nature based, sustainable and environmentally friendly ecotourism. Ecotourism is the fastest turning sector of the United Arab Emirates touristry industry with the turning rate around 10-15 % worldwide ( Miller, 2007 ) . There are many definitions given in which one of those is the pattern of ecological, low impact, cultural and educationally sensitive travel which benefits the host state and the local communities. There are many undertakings running at present in United Arab Emirates which are non run intoing up the criterions where the local communities are confronting the job even if all the guidelines are being followed. If we talk about South Africa so it is one of the states which are harvesting important economic benefits from the sector of green touristry but there are many negative effects which may include like coercing people to go forth their places, misdemeanor of the cardinal rights and environmental jeopardies which may outweigh the medium term benefits. There is enormous sum of money which is spend and human resources are continuousl y being used in malice of the unsuccessful results alternatively of that there is more money spend to blend up the consequence of unfavorable judgment. Eco touristry makes resources off from the undertakings which can do part to the more realistic and sustainable solutions to stamp down the societal and environmental jobs. The other phrasing which has been done is about the touristry that is the money touristry is done to bring forth ties Parkss and direction to eco touristry . There can be creative activity of tenseness sometimes in the relationship because eco touristry frequently causes struggle and can do alterations in the rights of land usage, fails to present the promise of benefits at the community degree, environment harm and has copiousness of other societal impacts excessively. While with the betterment in the research there are several surveies which are being made to better the ecotourism construction and some statement provide principle for halting it wholly. There is enormous fiscal and political influence through the ecotourism system which can be shown through the grounds that shows a strong instance which exists for keeping activities in certain locations. At the local degree, ecotourism is the chief cause of the struggles over control of land, touristry net incomes and resources. There are really few Torahs or ordinances which make boundaries for the investors in ecotourism which is implemented to forbid the publicity of unsustainable ecotourism undertakings and stuffs. Environmental Impacts- Ecotourism is sometimes overlooked as extremely consumer centered activity and preservation of environment agencies farther economic growing. Ecotourism is by and large intended to the little groups even a diffident addition in the population which can set excess force per unit area on the local environment and can offer development of substructure and comfortss. The transition of the bare lands into the attractive force for the tourers can take to the deforestation and home ground impairment which are chiefly being seen in the states like Mexico and Costa Rica. While in the other instances the environment suffers chiefly because of the local communities which are unable to run into up the demands of the ecotourism. If we side the issue of environmental debasement with the substructure of the touristry, there has been population force per unit areas from ecotourism which leaves behind pollution with the western manner. The ecotourists are considered to be sophisticated and concerned about the environment that they seldom understand the ecological effects about their visit and the activities which add the societal impact on the environment. The activity related with the ecotourism fundamentally disturbs the zoology and vegetation of the state which makes an issue in the environmental impact. There is a belief in the head of the ecotourists that merely taking images and go forthing footmarks does non intend that they are non harming anything even a harmless sounding activities for an case nature hiking can be every bit destructive for the nature. There are many jeopardies sing environment such as urbanisation, industrialisation and unsustainable agribusiness patterns of the people can be used to d o some serious effects on the environment and the Ecotourism is besides considered to be playing a function in the depletion of the environment.

Brian Nichols. Courthouse Killer

Brian Nichols. Courthouse Killer The Brian Nichols CaseOn March 11, 2005, a man on trial for rape, Brian Nichols, overpowered a female deputy, took her gun, and went into the courtroom where his trial was being held and shot the judge and a court reporter at the Fulton County Courthouse in Atlanta (Brian Nichols: Atlanta Courthouse Killer, 2005). Nichols was also charged with killing a sheriff's deputy who tried to stop his escape from the courthouse and shooting a federal agent at his home a few miles from the courthouse (Brian Nichols: Atlanta Courthouse Killer, 2005). Nichols' escape set off one of the largest manhunts in Georgia history, which ended after he took Ashley Smith hostage in her apartment and she convinced him to let her leave and then called 9-1-1 (Brian Nichols: Atlanta Courthouse Killer, 2005).The day before the shootings, the judge and prosecutors in Nichols' case requested extra security after investigators found a shank Ââ€" or homemade knife Ââ€" fashioned from a doorknob in each of Nichols' shoes (Atlanta Slayings Suspect Surrenders, 2005).Nichols, ConnecticutOfficials did not say what measures were taken to beef up security, but said deputy Cynthia Hall was alone when she escorted Nichols to his retrial on rape and other charges (Atlanta Slayings Suspect Surrenders, 2005). The law requires that defendants not be handcuffed as they enter the courtroom to make sure the sight of cuffs doesn't unfairly influence the jury (Atlanta Slayings Suspect Surrenders, 2005). The shootings had immediately raised questions about security procedures in the courthouse (Dewan, 2005). The legal issue at hand is that the law prohibits defendants from being handcuffed as they enter the courtroom so that the judge and/or jury are not unfairly influenced by the sight of the cuffs. Yet they definitely could have “beefed up” the security of the defendant a lot more than they did. Only one female deputy, Deputy Cynthia Hall, escorted the uncuffed, 6-foot-1, 200 pound, accused rapist, w ho was just caught the day before with homemade “shanks” in his shoes, to the courtroom (Dewan, 2005). Law enforcement definitely made an error in judgement when they decided to let one deputy escort the defendant. Even though the law prohibited them from cuffing Brian Nichols as he entered the courtroom, they definitely could have upped their security of him a lot more. I understand the point about avoiding prejudicing judges and juries, but at the same time I think innocent peoples safety should be the number one priority. Of course the other legal issue here is cold-blooded murder, yet this is not really an “issue” because there were so many witnesses that Brian Nichols would definitely not beat this one in court.A civil suit definitely could be filed by the judges family and by the court reporters family in this case. It could be brought against the Fulton County Police Department for failing to take appropriate precautions that would ensure the safety and well-b eing of everyone in that building.Brian Nichols avoided the death penalty when a jury deciding his fate deadlocked after four days of deliberation. The jury was split 9-3 in favor of giving Nichols the death penalty rather than life in prison (Montaldo, 2008). Superior Court Judge James Bodiford had only two options in sentencing Nichols, life without parole or life with the possibility of parole. He sentenced Nichols to life without the possibility of parole or probation on several charges (Montaldo, 2008).References:Atlanta Slayings Suspect Surrenders, (2005). Retrieved online May 13, 2009 from: foxnews.com/story/0,2933,150233,00.html.Brian Nichols: Atlanta Courthouse Killer, (2005). Retrieved online May 13, 2009 from: http://crime.about.com/od/current/a/brian_nichols.htm.Dewan, S. (2005). Suspect Kills 3, Including Judge, at Atlanta Court. Retrieved online May 13, 2009 from: nytimes.com/2005/03/12/national/12shooting.html?pagewanted=1_r=1.Montaldo, C. (2008). Atlanta Courthouse K iller Avoids Death Penalty. Retrieved online May 13, 2009 from: http://crime.about.com/b/2008/12/12/atlanta-courthouse-killer-avoids-death-penalty.htm.

QUIZ Use This Chart to Determine Your Stress Level

QUIZ Use This Chart to Determine Your Stress Level Stress is unavoidable. We all have forces pulling at us from all directions: family, friends, work, pets, health, hobbies, you name it. But if your stress levels bubble up so high that they’re taking over your life, all day every day, you have a problem. When your health and general demeanor start taking a beating and can’t get back up again because of the pressures you feel, it’s time to make a change. Take the quiz below, found via Lifehacker, to determine just how big a part stress plays in your life, and what you should do about it.

Select an existing company of any size, any location which provides Essay

Select an existing company of any size, any location which provides any product or service - Essay Example Unilever does not sell under its own name, instead uses variety of brand names to create feeling of diversity and local touch. According to Jameson (2007), when the company links business task on hand with the cultural factors of the community where it is going to operate; the chances of positive outcome increases manifold. The several components of the cultural identity can be seen in the working of the company across various geographical boundaries. It takes into account the various cultural traits while forming the various business strategies, marketing campaigns to target their users. The company identifies with different classes of the people in launching its products and communicates clearly that a particular product serves the purpose of a particular class. The company has deep roots in developing countries. An example to be made here is Shakti initiative made by the company in India (HLL Project Shakti†¦). The word Shakti in native language means strength. The purpose wa s to reach rural class under the initiative. Sales women were trained to talk to these rural masses in their local dialect to serve their needs through variety of personal care and home products. Door to door campaign and showing small video to the villagers was their main task. Thus, they got their income by selling the Unilever products. India has wide diversity in cultures and languages. Apart, more than 15 languages are spoken at the state levels and further there are local dialects and it is quite challenging to understand such nitty-gritty of the class and language diversity. The strength of the Unilever lies in meeting those challenges. Shakti initiative is a unique way of dealing with such multicultural class of people forming a large number of linguistic groups across various Indian states. The vastness of this project can be understood from the involvement of numerous Shakti entrepreneurs (HLL Project Shakti†¦) who are operating in thousands of villages meeting the ne eds of nearly 100 million consumers. In fact, the company is communicating to wide cultures, across different linguistic groups in widely spread locations. Such an example of communication cutting across large linguistic groups is hard to find. The Shakti initiative has doubled the reach of Unilever in rural households, which is exemplary in the sense that company’s brands have reached to the difficult terrain of hilly North East States (HLL Project Shakti†¦). In another example, Hindustan Unilever (subsidiary in India) greatly takes care of the buying capacity of its rural class who cannot afford large packaging of the product. The company launched for them shampoo in small one-use sachets that is what people in rural India greatly aspired for as they cannot afford big packing as normally bought by their urban counterparts (Unilever and Emerging†¦). Unilever have mastered the class differentiation while offering the products as it makes Surf Excel for the effluent class; Wheel for the rural folks and for the middle class it is Rin. (Unilever and Emerging†¦) Gender is another crucial aspect as noted by Unilever in marketing its products. Hindustan Lever is forefront in launching schemes empowering women. The company tapped over 45,000 women micro-entrepreneurs and motivated them to

Speluncean Paper Essay Example | Topics and Well Written Essays - 750 words

Speluncean Paper - Essay Example Chief justice Truepenny made a ruling that found the accused guilty of murder, which she supposed that it was in accordance with the Commonwealth law. However, I do not agree with the opinion of proposing the course of action to the Executive. The rationale for such a statement is that her presumptions had a considerable influence on the case and the ruling. Such a statement also implies that the chief justice hindered the independence of the executive through the imposition of his mind. As such, there is a conclusion that the ruling must have been biased because there is no element of the collaboration of the jury (Hockett 2013). Justice Foster ruled that the plaintiff was innocent after an interpretation of the loopholes of the Commonwealth law. For instance, in his ruling, the judge claimed that the case was under the guidance of the law of nature, which meant that the accused did not commit murder. He assumed the weakness of the law and interpreted it to the rest, which made his judgment a possible source of other related crimes. He made a mistake in quoting a number of cases that explored the weaknesses of the law to make rules of the nature that he made concerning the case. The third ruling involved Justice Handy, who considered opinions polls from the public to make sympathy judgments. The judge applied only a little component of the law in making his decision almost unlawful. The approach he took to consider the opinions of the public was not wrong, but choosing to incline his ruling to sympathy diluted justice according to the law. The accused found themselves innocent because the pubic thought so and influenced the opinion of the judge. Justice keen’s ruling should have had the fairest legal touch should he have considered the nature of their decision. For this case, the judge ruled in accordance with what the law of the land

Ethics in business (case study) Essay Example | Topics and Well Written Essays - 500 words

Ethics in business (case study) - Essay Example The organization expects compliance with its standards of integrity throughout the organization and will not tolerate employees who achieve results at the cost of violation of law or who deal unscrupulously. It is the policy of the organization that all transactions will be accurately reflected in its books and records by the employees. This, of course, means that falsification of books and records and the creation and maintenance of any off-the record bank accounts are strictly prohibited. The organization anticipates sincerity from employees at all points and observance to its regulations and internal controls. A negativity which might result when the employees obscure information from the organization’s officials or the auditors is that other employees might get an idea that the organizational policies and internal controls can be overlooked when they are problematic. It is the corporation’s policy to make full, fair, accurate, timely and understandable disclosure in reports and documents that the corporation files with the Securities and Exchange Commission and in other public communications. All employees are responsible for reporting material information known to them to higher management so that the information will be available to senior officials responsible for making disclosure decisions. A code of ethics is developed in order to provide the members of the organizations with some broad ethical statements that will guide them through their professional lives and also to identify relevant considerations when ethical uncertainties arise (Anonymous 2008). It facilitates the employees to share common values and a common vision. The development of code of ethics defines behaviors that are both accepted and acceptable in an organization (MacDonald 2009). It further assists in establishing a better organizational culture which would improve the public image of the organization. They also develop a sense of community and belonging

Week 2-510 Essay Example | Topics and Well Written Essays - 3000 words

Week 2-510 - Essay Example needed information, and when they receive the inputs, they should process it and take the correct decision for the proper functioning of the organization. One of the important inputs or aids that will surely help an organization in the decision making process is the research and statistics component. That is, components like descriptive statistics and probability concepts with good hypothesis and research will go a long way in aiding the management to come up with correct decisions. In the case to be analyzed, USA World Bank (UWB) is on the threshold of launching a new product, with the board already initiating the decision making process. And the component that is aiding this decision making process is the statistics work done by the respective department. So, this paper by using the research and statistical concepts will analyze the UWB’s issue or problem, opportunities, stakeholders’ view, end state vision, available solutions and the results. USA World Bank is facing some important issues, which needs quick and appropriate attention. The first issue is USA World Bank’s track record in introducing new products, which cannot be considered successful. Brian Allen, President of New Product Development for USA Word Bank, agrees with this fact, â€Å"Our new products have pretty much tanked in the past couple of years. We’re under a lot of pressure† (Scenario). So, the issue or challenge is to break this trend and introduce a truly workable product. The next issue that is plaguing USA World Bank is the need to select a product to launch using faulty statistical results. That is, a survey was done to find which product out of two, a consumer credit card or a credit card for small business owners will work optimally. Even though, the survey clearly favored the normal consumer credit card, the issue with that result is that a statistics specialist found faults with the statistical analysis particularly the me thod used to collect the data. As the product

Individual Experience of Working at a Prestigious Bank Essay

Individual Experience of Working at a Prestigious Bank - Essay Example I had a partial English education and could converse in English without difficulty. Although she had a thick African accent and a way of speaking, which is, at best called â€Å"cart before the horse,† the unabashed African made herself clearly understood. Other two Asians, coming from different parts of Asia, found it an uphill task to hold an ordinary conversation. But I could see that they were learning fast. People took some time to understand our accented and rather hurried way of speaking and this was, at times, a huge embarrassment. In frustration sometimes, we blamed it on the racism prevalent in the UK, although we knew that we were being unfair. African had an aggressive ‘back home’ accent and was unexpectedly comfortable with it. We had initial problems to understand the original British English, and had always been nervous if someone spoke to us directly. Slowly we started understanding the British way of speaking and that problem was partially left be hind. It is fantastic that we know a common language, even though at varying degrees of fluency. â€Å"For many theorists within mainstream linguistics, the term discourse signifies a turning away from sentences as exemplars of usage in the abstract, that is examples of the way that language is structured as a system, to a concern with language in use.† Brown and Yule (1983, taken from Mills, 1997, p. 9). Discourse across race and regions has many colors and shades. Our discourse that has remained formal even to this day with the British also shows the delicate nature of our relationship. It took only a few days for the rest of us to be informal. With formal conversation, very often one hits a brick wall. â€Å"What I have said is not ‘what I think’ but often what I wonder whether it couldn’t be thought,† said Foucault (1979d. 58) (Taken from Mills, 1997, p. 14). Language and discourse are crucial in cross-cultural  interactions and mostly becomes the sole reason of hindrance in furthering a friendship.  

Health and illness across the lifespan of diabetes Essay

Health and illness across the lifespan of diabetes - Essay Example All countries around the world should ensure proper care on those infected, to improve their lifespan. Diabetic pathophysiology calls for the comprehension of knowledge of the essentials of carbohydrate metabolism and the insulin action. Diabetes would then occur when there is an imbalance between the demand and the processing of the hormone insulin in the body. The bigger picture here is the control of the blood sugar (Katon et al 2013, p. 78). Food taken is broken down into sizeable components. The breaking down of sugars and carbohydrates into glucose gives the body some energy reservoir. A healthy individual would have insulin to regulate the excess sugar in the body. This is the reason as to the explanation of the fall of insulin in the case where the blood glucose level goes down too and vice versa (Chang & Johnson, 2008, p. 90). If insulin production and secretion gets interference from body anomaly, the blood glucose dynamics would definitely change. In the case where glucose penetration into body cells finds a challenge, the resultant effect is hyperglycemia. From the nurse’s desk, many things would make one diabetic. Some like one’s weight, and how one exercises, heart disease, and stroke may get a quick remedy from a nurse. On other occasions, one’s age, family history is not a preventable bite for one to turning diabetic. According to research, there are some groups of individuals prone to getting diabetes (Snoek, & Skinner 2005, p. 88). Among these, people who have close relatives who are diabetic, people over 40 years of age, and those who have periodic high blood pressure, high cholesterol levels or other fats in their body blood. Other vulnerable groups include those individuals who have had prior gestational diabetes or having given birth to a baby that weighed more than 4 kilograms. Those who with some sought of disabilities and those diagnosed with pre-diabetes fall

Individual Experience of Working at a Prestigious Bank Essay

Individual Experience of Working at a Prestigious Bank - Essay Example I had a partial English education and could converse in English without difficulty. Although she had a thick African accent and a way of speaking, which is, at best called â€Å"cart before the horse,† the unabashed African made herself clearly understood. Other two Asians, coming from different parts of Asia, found it an uphill task to hold an ordinary conversation. But I could see that they were learning fast. People took some time to understand our accented and rather hurried way of speaking and this was, at times, a huge embarrassment. In frustration sometimes, we blamed it on the racism prevalent in the UK, although we knew that we were being unfair. African had an aggressive ‘back home’ accent and was unexpectedly comfortable with it. We had initial problems to understand the original British English, and had always been nervous if someone spoke to us directly. Slowly we started understanding the British way of speaking and that problem was partially left be hind. It is fantastic that we know a common language, even though at varying degrees of fluency. â€Å"For many theorists within mainstream linguistics, the term discourse signifies a turning away from sentences as exemplars of usage in the abstract, that is examples of the way that language is structured as a system, to a concern with language in use.† Brown and Yule (1983, taken from Mills, 1997, p. 9). Discourse across race and regions has many colors and shades. Our discourse that has remained formal even to this day with the British also shows the delicate nature of our relationship. It took only a few days for the rest of us to be informal. With formal conversation, very often one hits a brick wall. â€Å"What I have said is not ‘what I think’ but often what I wonder whether it couldn’t be thought,† said Foucault (1979d. 58) (Taken from Mills, 1997, p. 14). Language and discourse are crucial in cross-cultural  interactions and mostly becomes the sole reason of hindrance in furthering a friendship.  

An effective speaker paper comparison critique of 2 famous speeches Essay - 1

An effective speaker paper comparison critique of 2 famous speeches - Essay Example Both speeches were enthralling considering that they were delivered by Presidential candidates. Personally, I was impressed by both speeches because they were towering and very insightful. Both speeches remind us of our struggle and our best qualities, on how we were able to surmount them through hardwork and perseverance. In Obama’s speech, I particularly like the line â€Å"time and again these men and women struggled and sacrificed and worked till their hands were raw so that we might live a better life. They saw America as bigger than the sum of our individual ambitions; greater than all the differences of birth or wealth or faction. This is the journey we continue today†. This is very appropriate considering that America was under a crisis and still is struggling to overcome it. Obama also spoke of national unity, â€Å"to end petty grievances and false promises† recognizing that America is shaped by â€Å"every language and culture, drawn from every planet of this earth†. Finally, Obama relate that he is one of the â€Å"People (who) have remained faithful to the ideals of our forbearers†. Romney’s speech is equally towering. He also spoke of our struggles and offered hope. He enumerated that he knew the struggle of common man by relating â€Å"driving home late from that second job, or standing there watching the gas pump hit 50 dollars and still going, when the realtor told you that to sell your house youd have to take a big loss† was very reflective of the pain of many Americans during the financial crisis. He added â€Å"But what could you do? Except work harder, do with less, try to stay optimistic. Hug your kids a little longer; maybe spend a little more time praying that tomorrow would be a better day† it was indeed a dark moment that Mitt Romney painted emblematic of the American’s struggle

Pornography Essay Example for Free

Pornography Essay Over the period of many years the consumption of pornography has massively expanded causing it to have presently created itself a significant position in culture. Society has learnt to accept and receive porn as part of its natural and regular routines. Whether it’s the control factor which porn allows its audience to hold or the fact that porn requires minimum effort and commitment, either way at least 40 million adults regularly find themselves visiting pornographic sites. (microtrends,2007, page 276) According to (George Barna, Boiling Point: It Takes One Degree: Monitoring Cultural Shifts in the 21st Century, p. 23) sales on the internet for pornographic images seem to exceed the sales of other online products. The demand of porn remains active as users place their confidence in the discretion factor which pornography holds. This demand contributes to the reason in which porn has created its significant niche into society, becoming effortlessly integrated into popular culture. Unlike technology used every day which is almost always provided with warnings for its consumers, pornography comes with no warnings. Material can range from contemporary and soft to offensive and degrading, yet many individuals believe that porn in a choice, in which its viewers take their own risk in any dangers it may cause. Whilst porn was once seen as an expression of male ethos, it has grown to have become enjoyable for both male and female nations. The extensions of sexual fantasies created by both the male and female mind are part of the contribution towards the change in the industry in which pornography has gone from practically invisible to globally unavoidable. Whereas many had once scorned porn or found it humiliating to be considered having any link with the industry, the substance is now much more open and can often be socially discussed. Whilst it may have once been demeaning to be seen with a ‘Playboy’ or ‘Nuts’ magazine, these images have now become part of our mainstream media creating an undistinguishable line of what one may consider as soft or hard porn. As porn has become progressively embedded upon philosophy, a wider range of pornographic footages and images become available for its audience at affordable charges, creating an overwhelming growth in the pornography industry. Alongside the growth of technology, this shift in culture has concluded in media finding itself with an excessive amount of porn accessible over the internet. Many of these images being classified as ‘extreme porn. ’ So what is extreme pornography? Commencing the 26th January 2009, laws on ‘extreme porn’ were put into action by the United Kingdom Government meaning it became illegal to possess any extreme pornography that may be ‘grossly offensive, disgusting or of obscene character’, alongside any pornography which may ‘portray any explicit and realistic way of extreme acts. (http://www. cps. gov. uk/legal/d_to_g/extreme_pornography/) Extreme porn was defined by the Government under specific sexual acts. The ministry of Justice put into place that any acts containing a result or likely result of serious injury to a person’s genitals, anus or breasts would be considered as extreme. Deeds threating a person’s life or sexual ac ts involving a corpse were also placed under this act. Pornographic images or footage which may be defined as such are strictly illegal in the United Kingdom meaning those found distributing or publishing may face conviction. Throughout the early stages of extreme porn publishing, images and videos were put together by students and television authorities with the help of prostitutes in order to create what would be the future of porn. Much of this media caused shock and controversy throughout many diverse cultures and societies who believed extreme porn should be categorized with child pornography. The Obscene Publications Act was put into place in order to support an argument in which would claim that limits were to be set in order to diffuse the growth of extreme pornography in order to protect children and the general public from the pornographic industry. The controversies around porn clearly show the modification of the purpose of pornography. As it was once used for satire, pornographic images gradually began and remain to be used in order to stimulate and satisfy. According to Gail Dines (How Porn Has Hijacked Our Sexuality) the vast majority of porn which is being viewed today contains violent and extremely graphic images. Being an anti-porn feminist Dines feels porn is degrading to women who are often the receivers of the violent behavior. In writing her book, Dines expressed her feelings on the hard-core pornography industry and how she feels that pornography is changing the way in which men and women explore their sexual relationships, as if porn is celebrating the use of forcefulness, violence and humiliation in intercourse. Dines opinion is questioned by pro-porn feminists who believe women have as much of a right to explore their sexual fantasies which may involve forms of seduction and violence, as do men. As many more women believed that being involved in pornography was a right which they had themselves, more content began to become produced. As the desires of both men and now women began to grow so did the content used in porn. In April 2006, Chanel 4 released a series ‘The Dark Side of Porn’ in which researchers studied the adult pornography industry. Extreme pornography was explored throughout the series, particularly during season two, where bestiality was travelled in which Bodil Joensen’s life as a porn star was laid out for viewers. Joensen was known to have had sexual intercourse with animals in at least 40 extreme pornographically movies. Her sexual activities caused much shock however allowed her to create a celebrity status for herself. ‘Animal Farm’ contained sexual corruption meaning it wasn’t to be allowed for official release however this seemed to draw in more viewers who were eager to find out more about the film and to discover the reasons in which it may have been banned. Like many porn stars who may have engaged with sexual activity with animals, Joensen received much demand and attention from users who use porn in order to feel better about themselves. Whilst many might have found the footage to be offensive, conversely many users gained complete satisfaction as they believed that if Joensen would engage in sexual intercourse with animals she would also consider intercourse with them. Their gratification went on to turn into a fantasy, creating an increasing demand. Joensen, now known as the queen of bestiality, may have once disturbed many with her sexual activities, though now it seems as if her life is celebrated. This became an influence for other upcoming porn stars who also craved the attention of the public, using pornography to get to the top. However, many attempts were rejected by Hollywood who originally wished to have nothing to do with the porn business. As culture and society began to change, Joensen became one of the many porn starts to have created a distinguished career. Today porn stars are regularly placed into the same grouping as singers, actors and other mainstream celebrities, particularly as many personalities also become part of the pornography industry with the help of leaked home sex tapes which are often sold for unimaginable amounts of money. The industry has gone global in which the standards of porn anticipated by those who sell sex is beyond belief. In order to generate a celebrity status for themself, porn stars pornographic footage or images must be talked about. Due to television, magazines and music videos, soft porn will no longer create this image. As society becomes more comfortable with soft porn which is faced on a daily basis, porn stars are pushed to their limits in order to be noticed. The use of soft porn in daily media affects the whole society and has become a main contribution to the reason in which many individuals are left unconcerned with today’s mainstream pornography. ‘Sex sells,’ is often a statement used by the media in order to justify the use of sexual images throughout their broadcasting. As progressively more industries begin to use sex as an advertising tool, pornography starts to become the normality meaning it also becomes less offensive and more accepted. Hard-core need to involve the substances which soft porn lacks in order to achieve its desired effect. Whilst soft porn would have once been used as a method of arousal, magazines and television allow their audience to experience this pleasure every day, contributing in soft porn becoming more socially acceptable. An example of this can be seen in music videos in which women are often displayed as sex symbols where they dance erotically wearing racy clothing. Being exposed to these messages on a daily basic has created a sense of monotony towards soft pornography meaning the porn industry is pushed to its boundary in order to re-build the satisfaction factor it wishes to impose upon its audience. One of the main factors which contribute to porn being less offensive over the years is through acceptance. Pornography has become more established into many diverse cultures and societies, although many anti-porn feminists and religious icons may disagree, many will argue that pornography caries its advantages involving the non-judgemental form of stimulation it provides to its audience. Whilst once the use of porn in media was scorned, society has become more tolerant of the industry, even discussing the use of porn with minors on series such as ‘The Sex Education Show’ airing on Chanel 4. The growth of pornography has been joined by nourishment for the industry as many take on the approach that society has no choice but to live with porn and assume the responsibility that it may hold. Alongside being more accepted into popular culture, pornography has also become more accessible. This relates to both soft and hard-core porn. DVD’s, the internet, magazines, television and many other new technologies have allowed sexual media to become widely available to everyone including underage children. The average age of children wishing to explore sex decreases, as the typical age of internet porn expose is at a tender eleven years. (www. familysafemedia. co. uk) Children not only view sex, they are often manipulated in order to become part of sexual fantasies for adults. The availability of porn has as much contribution to the formation of extreme porn as the acceptance of soft pornography. Being seen as a delivery system in which porn can be easily accessed or delivered to its audience with no commitment or effort needed, pornography has broadened the perimeter of the amount of porn which can actually be accessed. The porn which has today grown to become widely available for viewers is far from contemporary, soft and friendly porn. Hard-core porn has become increasingly abusive containing numerous events of humiliation towards women. However, if women aren’t offended by the content shown in porn then how could society question a man’s enjoyment in watching a female being degraded. Pornography is often discussed throughout women’s magazines in which it becomes embraced; with journalists offering advice on how porn could become integrated into an individual own life. In defence of pornography women liberals believe that a woman’s body becomes a woman’s right in which she may enjoy any pleasure, whether or not it be degrading to others as each individual decides what liberating and demeaning may mean to themselves. Sexual, global socialization has had many consequences upon today’s culture, as years progress, pornography seems to become more acceptable, more accessible and more extreme. It becomes clear to see the factors in which have contributed the most towards the shift of pornography and to the change of outlooks towards the industry. By media producing sexually explicit material and publishing it for the nation to see, pornography industries have pushed themselves to their limits in order to provide new material to fulfil the needs and fantasies of its audience. Pornography has become legitimized and celebrated resulting in fewer cases of society being offended by its content. But is there more to come?